Professional Web Design and Development

Get The Right Help and Get Results

Having a professional web design created for your site can be challenging.

Hiring a designer who's versed in cutting edge scripting and flash formats is tempting...

But beware...

fancy graphics are not what brings traffic to a site.

In fact, too many "extras" can amp up the bandwidth required to view your page and cause slow load times.

Strong traffic is a result of a number of factors, among them, quick loading pages! That's why keeping the embellishments to a minimum is a good design principle.

So what do you need?

In your search for a web professional to entrust with your project, keep a keen eye out for someone who knows how to bring free, targeted, sustainable traffic to your site.

That is mostly done behind the scenes... Keyword research and placement, building lists and link popularity, etc.

It's a bundle of things that requires a specialized knowledge. Those who want to learn it themselves should check out our page on Site Build It! Those who want to find someone who already knows it and put them to work should check out SiteSell Services for a capable Web Developer.

But what about design?

The thing about traffic is, you're making an instant impression on the visitors to your site. Providing valuable information is key. Yes. But a page with meaty, accurate, riveting information on a site that looks professional will come across with more credibility than the exact same information on a poorly designed site.

It's ideal, of course, to find a web developer who is strong in both the visual aspects and the foundational traffic-building strategies for creating a successful website.

If you encounter such a person, consider yourself fortunate. If they can write well for the Web (which is a bit different from traditional writing), you've hit the jackpot!

Disadvantages of hiring a designer

There are cases where hiring a professional web designer is a benefit. Owners of offline businesses who simply want a mini website to function as an online brochure are the best candidates for hiring a pro.

Other examples are sites that won't require frequent updates and don't aspire to gain good rankings and free Search Engine traffic. And of course those whose owners have an unlimited budget.

In reality, that's a fairly small number of Websites. The problem is that in order to get the free Search Engine traffic and receive good rankings, you need...

• extensive keyword research and a solid blueprint structure
• a multitude of keyword-optimized pages of content
• valuable in-pointing links, and
• frequent, ongoing updates

The bottom line is that you cannot have a successful, profitable site by having a handful of pages built and waiting for the dollars to roll in. You have to work at it consistently, build it up and strive to improve... just like any other business.

So, even if you do pay out the initial dollars to have a professional web design, you can't count on that being the full investment. If you don't know how to choose the right keywords and build your own pages, you're going to have to pay someone else to do it... continuously.

That's why it's my personal (and professional) opinion that people are better off knuckling under and learning to build their own site. It can be done, with the right guidance and access to all the necessary tools.

Site Build It! is the ticket for those who want to become Master of their own domain (er... so to speak). Learn the process and become a successful Webmaster instead of relying on someone else for everything your online business will need.

 

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